Our Values

Community

Plants are more than just greenery—they connect us. Our global community of plant enthusiasts shares tips, experiences, and inspiration, creating a space where everyone—from newbies to plant pros—can feel supported on their plant care journey. 

Customer

Plant care should be enjoyable, not overwhelming. We’re here to make it simple, with easy-to-follow instructions, expert guidance, and a friendly team ready to answer your questions. Your success is our success. 

Quality

Your plants deserve the best. That’s why all our products are crafted with expert precision, using environmentally responsible ingredients to deliver exceptional results for your greenery.

 Planet

Sustainability is at the core of who we are. From eco-friendly materials and carbon-negative ingredients to supporting environmental organisations like 1% for the Planet, we’re committed to giving back to the Earth that gives us so much.